Når det kommer til online forretning, skal du bruge penge for at tjene penge, ikke? Noget vi alle har hørt og set i erhvervslivet.
En af de mest populære forretningsmodeller i dag er e-handel, dropshipping og drift af din virksomhed online. Ifølge rapporten Cross-Border Payments and Ecommerce Report for 2020-2021 fra The Paypers vil det globale marked for grænseoverskridende B2C e-handel will reach €3.9 trillion by 2027. (Yes, you read it right, that’s trillion with a ‘t’.)
I denne artikel vil vi se, hvad du skal tage i betragtning, når du vælger en e-handelsplatform, omkostninger og fordele.
1. Transaktionsgebyrer: hvordan e-handelsplatforme reducerer din margen
Selv om der er nogle få af de dyre aspekter ved at drive en butik, der er taget ud af ligningen for e-handel, er der stadig en grundomkostning ved at drive forretning. Din største bekymring bør være, hvordan du bruger færrest mulige penge og samtidig opnår størst mulig fortjeneste.
This means that as a hopeful e-commerce entrepreneur and savvy businessperson, you probably want to know every single operational cost of running your business. If so, you’ve probably come across “transaction fees” and are wondering what they are and how they affect your bottom line. To truly understand transaction fees, you should also know which e-commerce platforms charge them and how they’re calculated.
It’s critical that you learn about this uncomfortable reality of selling online, because transaction fees have a direct impact on your sales income and, by extension, your entire business.
2. Hvilken vej skal du gå, og hvilken tjenesteudbyder skal du bruge til din onlineforretning?
There are different e-commerce platform options out there, usually the easiest for the business owner is a SaaS model – it runs in a web browser — so, as long as you have internet access, you can use the platform from anywhere. In other words, you don’t need to install software to use it, and because it’s a ‘hosted’ solution, you don’t need to worry about buying hosting either.
De giver dig adgang til platformen og de salgsværktøjer, der er nødvendige for at offentliggøre din butik, få den til at fungere, tilbyde kundesupport og yderligere tillægstjenester afhængigt af udbyderen. Og med hensyn til dette er der forskellige gebyrer involveret.
Usually, this means monthly fees (average 29€ per month to 299€ per month) for the platform and additional transaction fees.
If you’ve been in the eCommerce game for long, you’re likely already aware of the damaging impact transaction fees can have on your end-of-year financial results (the number can vary a lot from 0.5%-15%).
For example, Shopify charges a transaction fee for every purchase made in your store based on your subscribed plan. It will be 2% for Basic Shopify, 1% for Shopify, and 0.5% for Advanced Shopify. In the day-to-day, it’s easy to overlook these small fees as just another cost of doing business. But over time, they can become a serious drain on your profit margins.
So what are we talking about exactly when we talk about ‘transaction fees?’
Et gebyr pr. transaktion er en udgift, som en virksomhed skal betale, hver gang den sælger et af sine produkter.
Let’s say that you are selling a product with a cost of 50€, every time someone buys, you are paying to e-commerce platform 2% = 1€.
If you sell 300 products per month, you are paying the platform additionally (to monthly fee) 300€, this is 3600€ per year, 18 000€ for 5 years. The profit that should actually belong to you. Can you imagine the vacation, the car or a holiday home you could enjoy with additional 18 000€?
Eller hvad nu, hvis du skalerer din virksomhed og begynder at sælge titusindvis (eller endda hundredvis) af produkter?
Disse skjulte gebyrer virker som en så lille procentage and at the beginning don’t seem like they have a big effect but this can quickly add up.
Additionally, online sellers often work on tight margins, with a lot of their money going to sourcing products, marketing on other channels, paying for their hosting, shipping charges, etc. Once you see what this money could be spent on, you’d much rather have it in your pocket, whether it would be spent on scaling your business or just enjoying life. Because at the end of the day we work to have a better life not live to work, right?
3. Andre ting, du skal overveje, når du vælger en e-handelsplatform
Prisfastsættelse og betaling
As mentioned before, the pricing and fees can have a huge impact on your bottom line, so you need to know exactly what you’ll be paying.
Almost all platforms will have a monthly fee and transaction fee. Depending on the type of platform you get (self-hosted vs. hosted) the costs may vary. Definitely, don’t sacrifice the things you’ll definitely need for a cheaper price but try to weigh the pros and cons of each to get the best for your budget.
Optimering til salg
Din butiks vigtigste mål er at tjene penge og sælge, ikke sandt? Så teknisk SEO skal være på plads, så det bliver lettere for dig at generere trafik fra søgemaskinerne. Fra små ting som indeksering til at være mobilvenlig og optimeret til sidehastighed er nødvendige funktioner. Derudover er det vigtigt at kunne tilføje en blog til dit website, integrere med Facebook-butikken, bruge dit eget domæne og at kunderne kan afgive anmeldelser.
Kundeservice
Having someone to call at any time to get help or guidance is a huge factor when you’re looking at eCommerce platforms. Take a look at each platform’s customer service—are they available 24/7? How are you able to reach them? How many levels of support are offered, and what does each cost? Think about these questions and make sure you ask them before you decide on your platform.
Brugervenlighed og opsætning
Do you need a developer to set up your online store – This is a question you need to ask yourself. Does the platform offer “no-tech-skills-needed” builder options or do you need to hire a designer, developer to set it up for you (average cost of website design for small businesses ranges between 2,000€ and 15,000).
Ikke ligefrem en salgstale, men snarere en sjov kendsgerning: VetrinaLive er af sine kunder blevet kåret som en af de nemmeste e-handelsplatforme, der kan oprettes uden hjælp fra en professionel, inden for en dag.
Of course, it’s totally up to you to choose where to build your online-money-making machine but if you would like to
- oprette din online butik selv (spar penge på udviklingstjenester)
- få høj kvalitet hjemmeside, support og funktioner
- not giving away huge chunk of your revenue in transaction fees (and keep the 18 000€)
I call you out to try VetrinaLive – we are revolutionizing the way the eCommerce business works, leaving more money to people who are actually doing the heavy lifting.
Din online butik er kun et klik væk.
