Increasing website traffic is the main strategy for your eCommerce store. The more people come to your website, the more revenue you generate!
But how can you increase your eCommerce store traffic in 2023? In this article, we share 15 effective strategies to increase website traffic in 2023.
If you are ready, let’s start!
1. Create Content
Creating content is your superpower to bring more traffic to your website. It is very cost-effective and easy to produce.
You only need your mobile phone camera! Simply, take pictures and record videos about your product. Show your products, and talk about them. If you do not want to show your face, it is ok! You can add notes under the pictures.
The most important part of content creation is persistence. Create and share your content with your customers, and audience every day. Some people create content for a month and complain that nothing has changed. And they quit. Do not make this mistake.
Content creation takes time. After 3-6 months, you will see that more and more people are visiting your website and you are selling more and more products.
Create content every day, and you will see how will increase your website traffic.
2. Start a Youtube channel
We just talked about content creation but Youtube deserves its own title.
Mainly, Youtube is the place to share your videos. You can upload long videos. Recently, Youtube announced a new product that is called Youtube Shorts. It is similar to TikTok and Reels. Simply, you can upload your short videos to Youtube Shorts and Youtube automatically distributes them to related audiences.
The best way to use your new Youtube channel is to add videos about your products or services. Talk about your product and show people how they can use it.
Also, you can ask your customers to record feedback videos about your product. So you can publish these videos on your youtube channel.
Youtube is one of the most effective strategies to increase your website traffic in 2023.
3. Analyze your website
Before starting any kind of activity, it is essential to analyze your website traffic. When you understand what your customers are doing on your website, it becomes easier to make changes.
But how can you understand your website visitors?
You simply use analytics tools. The most popular one is Google Analytics and it is very easy to set up and use. Simply go to Google Analytics, and create an account. Get your code and add it to your website.
Once you set up a Google Analytics account, now you can see what your visitors are doing on your website. You can learn about their demographics. You can easily see which pages they spend more time on. With this information, you can create more content that is related to your audience.
There are lots of important metrics about the health of your website. The most important one is the bounce rate. This data simply shows the percentage of people leaving the page without visiting other pages. If it is less, it means more people visited more than 1 page and this is exactly what you need! So regularly check it and try to improve.
Using analytics will help you to increase website traffic in 2023.
4. Engage with your Community
With the rise of the internet, we started to spend more time online. Now we have friends and communities online. So, you can use this opportunity to increase your website traffic.
Start thinking about your customers. In which communities can they spend time? Then simply go to these communities and watch other people. Write down their questions, pains, and fears.
Then simply tell your honest opinions about these topics. Do not suggest your product or service directly. Mention the solution but do not name it. Once the conversation goes deeper, you can directly talk about your solution.
Communities are great places to reach people and understand them. You find lots of people that are related to your business. This is very valuable. Most of the time the communities are free. So you have a free channel to promote your website and get more website traffic in 2023.
5. On-Page SEO
You heard a lot of things about SEO, sometimes that it is dead but it is actually one of the best resources you can leverage to increase your website traffic in 2023.
On-page SEO is the practice of optimizing your webpage to improve its search engine rankings. As a result, you get organic website traffic.
This topic needs lots of attention. You need to optimize your code, titles, meta tags, headers, and lots of other codes.
Most of the time, you need to hire a developer to solve these problems. On the other hand, you are lucky if you are using VetrinaLive. On VetrinaLive, all of these tasks are done automatically so you do not need to do anything. You can just add more and more products that will be automatically indexed and optimized to get more website traffic.
If you are not lucky to use VetrinaLive, start working on the on-page SEO tasks to get organic visitors to your website.
For search engines, it is important how many backlinks are coming to your website. This shows the popularity of your website. Also, these backlinks should come from related and popular websites. Let us explain a bit more.
If you are selling t-shirts, you want to get backlinks to your website from popular websites about t-shirts. Getting backlinks from an ice cream shop website will not be beneficial for your t-shirt website.
So how do you get backlinks?
Simply, find high-quality websites in your niche. Then, reach out to them and ask for cooperation. Ask them to write a post for them and in that way you get a backlink to your website. Also, creating high-quality content helps you to get backlinks.
Getting quality backlinks takes time but it is a rewardful game to play that can significantly increase your website traffic.
7. Repurpose your Content
As you remember, we talked about why creating content is very important. Once you create content, it is important to repurpose it for different platforms.
Imagine that you wrote a blog post on your website. Now, take the blog post and turn it into a Twitter thread. Then, take pictures of the Twitter posts and publish them on LinkedIn and Instagram. Did you record a video about your products? Great! Share the long video on Facebook, the short video on Reels and TikTok.
This is what we do: we take the content and turn it into relevant content for different social media platforms.
This will help you to generate more content for different channels with a little effort and of course more website traffic in 2023.
8. Use SEO Tools
SEO(Search Engine Optimization) helps you to rank your website higher in the search results. Generally, search engines work in the same logic so once you improve the SEO of your website, you will start to get organic traffic from search results, increasing a lot your overall website traffic.
There are lots of SEO tools you can use. The most popular ones are Moz, Ahrefs, and Semrush. All of them have different offers. We recommend you open free accounts in all of them, and get used to the platforms. These platforms have lots of free tools to use so do not forget to use them.
With the help of these SEO tools, you will know exactly which actions you need to take to improve the SEO of your website and consequently your website traffic.
9. Local SEO
Local SEO helps your website to be more visible in the local search results on Google. Google has a mapping service that is called Google Maps. This service can easily increase the visibility of your business.
We have an entire article about how you can register your business on Google. It is an easy process and it gives you visibility.
With a little effort on Google Maps, you can increase website traffic in 2023.
10. Use QR Codes
QR codes are the codes that help people to scan and reach your website. These codes are easy to generate.
There are lots of QR code-generating websites and one of them is QRCodeGenerator. Feel free to use the one you like.
Then, print the QR codes and put them across your corporate identity like cards, brochures, your products, etc. Also, printing QR codes as stickers is a smart way. You can use these stickers wherever you want to, for example in your brick-and-mortar store, to drive more website traffic.
Do not forget to add QR codes on your Zoom and Google Meet backgrounds. This will help your audience to reach your website easily.
11. Add Internal Links
You have different pages on your website. It is a good practice to add links to other pages on your website. These links are called internal links.
First, start with your product pages. Be sure that you add links to the other pages from your product pages. Second, add links to your blog posts. Finally, while you are writing a blog post, add links to your other blog posts.
These links help your visitors to find related information. Also, this practice helps search engines to rank your website higher so the overall result will be more website traffic and a qualified audience.
12. Build a Community
It is good to use ready communities to launch your products. But having your own community is a competitive advantage.
Building a community is a long-term goal with lots of challenges. The first thing you need to consider is the goal of your community. What do you want to achieve with your community? Do you want to sell more products to them? Do you want your community members to create relations with each other? Maybe you want to teach new skills to your community members.
Then, you decide on a tool to host your community. You can do it on Facebook Groups, Circle, Discord, etc. There are different tools that can help you. Just be sure that the tool gives you enough flexibility for your goals.
Starting a community is the easiest part, engaging with the community is the hardest one. Publish content regularly, ask people questions and motivate your members to engage more.
Once you have the community, people will follow your content and visit your website. Owning a community is a sure way to bring visitors to your website in the long term.
13. Media Coverage and Public Relations
Getting media attention to your website can have a big impact on your website. Media companies have lots of visitors. With the right actions, you can get some of these visitors to your website.
The first thing is to write a compelling story about your business. Tell why you, when and how you started your website. Write it in a story format so it will be easy to read. Also, it will get attention from people. Then, reach local newspapers and communicate your story. Slowly, go bigger and bigger media channels.
Also, there are ready Public Relations agencies you can hire. These agencies write the content and distribute it across the media.
This will not only bring your website lots of visitors; but also will increase the domain authority of your website.
Media coverage and Public Relations need some investment, and this investment pays itself back in a short period and it increases website traffic in 2023.
14. Run a giveaway Contest
We all love free stuff! That’s why giveaways are one of the best ways to increase website traffic.
First, decide your budget. What will be the total amount of products you will give for free? For example, you may want to give products free that cost 1000$. Then simply decide the number of products you will give. Assume that you have products that cost 100$, so you are giving 10 products free that cost 100$ each.
Now it is time to promote the contest. Use social media, and instant messenger applications (like Signal, WhatsApp, Telegram, etc) and let everyone know about your contest. Give at least 2 weeks to people so you will get enough attention.
While you are running the giveaway contest, ask people to visit your website and leave their email addresses. After the contest, you will use these email addresses for your campaigns.
A side note for the contests: Run contests 1 or 2 times in a year. Do not do it too often.
The best part of your website is, you can collect your visitors’ emails. Once you get their emails, you can send your subscribers regular updates about your products and services.
Sending regular newsletters helps you increase the loyalty of your customers. While you are sending newsletters, be sure about frequency. If you send newsletters too often, you may lose your newsletter subscribers.
Also, deliver relevant content. It is good to give tips and tricks to your audience in your newsletter. Share the latest product updates and also offer discounts. Your goal is to bring people to your website so add links to your newsletters.
Conclusion for increasing website traffic in 2023
In this article, we focused on the actions you can take to increase website traffic in 2023. There are other tactics you can follow, so be sure to test all of them!
List all the actions you want to take. Then, take action. Schedule your tasks so you will not forget what to do. Also, check which tactics are working for your website. Double the effort for the working ones, and eliminate the non-working tactics.
When the topic is about increasing website traffic, be open-minded. Try new things, and be careful not to do illegal things to increase your website traffic. Increasing traffic takes time so be patient.
Finally, be sure that your website structure is the most important element of your traffic. If you are using the right tool to sell online, it is easy to get more traffic to your website.