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Trending products to sell in 2023: the best 14 categories and 40 products

trending products to sell online in 2023


You have finally decided to open an e-commerce but you are still wondering what products are trending now? Or more specifically, what are the trending products in 2023? It may seem like a trivial question, but it isn’t at all. To build a successful e-shop, it is important to choose the right sales and distribution channels and to make an adequate investment in marketing and advertising; but it’s also crucial to identify the best products to sell online.

Finding trending products to sell on the internet can be a complicated process, especially if it’s the first time you enter the world of e-commerce and you don’t have a large budget to invest. No panic! 

First of all, to ensure that your store offers high-quality products at an affordable price, you can opt for the dropshipping method: since it does not require physical storage of the goods, you can add (or remove) products to/from your catalog at any time and adapt your offer to the market demand.

Another reason why choosing the right trending products to sell online is not easy is that not all the products that have success in classic stores are suitable for online sales; furthermore, “too common” items are generally already offered by major competitors (such as Amazon), while “too niche” items risk not receiving the right attention. 

In this article, we are going to explain everything you need to sell online: from a good strategy for choosing the products to be offered on the internet and the mistakes to avoid, up to the 14 categories, and 40 trending products to sell online in 2023.

Strategy for choosing trending products to sell online 

The first question that arises when thinking of launching e-commerce is: what products are trending now? First of all, you need a strategy for choosing the best products to sell on the internet. Below, we give you some suggestions in this regard. 

If this is the first time you launch a business and you are thinking to do it directly from your home, we also recommend you to read this article from Porch.com: How to Start a Small Business at Home.

strategy for choosing trending products to sell online

If you want to sell by dropshipping, the best choice is to identify the most popular products on the market and put them in your catalog. To understand what products are trending now, check out resources like Kickstarter.com, Wish.com, Google Trends or look for trending products to sell on amazon and take note of the items you think might fit your inventory. 

There are also several companies specialized in research that offer this kind of insight but in many cases, you need to pay to get what you are looking for. In this article, you’ll have the opportunity to see in which direction the market is currently going and get inspired for your new business.

Find a niche for your products 

Carving out a niche in the market means less competition; less competition means that your marketing campaigns will be much cheaper and more effective and that your store will appear higher in search engine results. Identifying a specific market niche is a good way to understand trending products to sell online in the period. But remember: thanks to dropshipping, you can always add new products (related or not), diversify your brand and thus reach new customers. 

Study the strategy and products of the competition

Study your competitors, and find out what products they are selling, how they sell them, and who their suppliers are. If they are offering items that you want to sell in your store but that you are not able to acquire at a competitive price, you should consider eliminating those items from your catalog, at least for the moment. There are a lot of trending products to sell you can consider as replacement and be more competitive.

Explore Social Shopping pages and choose what to sell online 

Social Shopping platforms are e-commerce-enabled sites where the shopping experience is shared with a network of people (through likes, comments, advice, or product sharing). Those who sell on these sites take advantage of the recommendations and influence of users to attract more customers and increase sales. Among the main Social Shopping platforms, we remind you of Pinterest, Wanelo, and Etsy; you can use them to identify what trending products to sell online.

Use the Communities to find new items to sell online 

Finally, do not underestimate the world of communities and forums dedicated to e-commerce. On Facebook, for example, hundreds of groups can help you gauge the needs and wants of your potential customers. On the web there are many forums of this type, just search for the keywords of your interest and that’s it! Sign up and explore these communities to find new ideas on trending products to sell online. 

Mistakes to avoid when choosing trending products to sell

Mistakes to avoid when choosing trending products to sell

Like any other business, also electronic commerce has risks and one of the biggest refers to the choice of the best product or service to sell online. We, therefore, point out 3 mistakes to avoid when deciding which trending products to sell online

1. Proposing a product without having studied the market before. To sell online, it is not enough to set up an e-commerce site, upload a selection of products and wait for them to be sold. The first thing to do is to study the market, do a preventive analysis and design a sales strategy. Only in this way you can identify the right trending products to sell in your eCommerce and succeed.

2. Competing with the big giants without having adequate means. Offering on your e-commerce products that are easily available in other online stores is not a winning choice. We recommend that you avoid over-saturated market segments and that you initially focus on a narrow niche, and then expand the offer (if you want to) later. 

3. Not being patient and expecting great results right away. As much as you may have chosen the perfect trending product to sell online, we need to warn you about something: do not expect an immediate sales boom. Shape your corporate identity and spread it on the internet, make your product known, and retain your customers: if you identify the right product to sell and propose it at best, results will come over time!

14 categories of trending products to sell in 2023 for your e-commerce 

As we’ve just seen, the first step to finding trending products to sell online in 2023, is understanding what customers look for. For this reason, it is very important to carry out a preventive market analysis, for example through Google Trends, a free tool provided by Google that shows the most popular searches made by users. By knowing the most sought-after products, you can choose what products to sell in your online store starting from the needs of potential customers. 

To give you the initial boost, we have made a list of 14 categories of trending products to sell online in 2023, according to the results of the research made by users on the web. They are trendy products to be sold on the internet, which will allow you to have a good income with a low initial investment. 

1. Male grooming products are trending in Global Market

man's grooming products are trending products to sell online in 2023

Male grooming products have been trending for the whole 2022. It’s actually a trend that started in 2021, reaching a value of US$ 74.5 Billion. Based on IMARC Group research, market value will grow with a CAGR of 6.46% during 2023-2027, reaching US$ 108.7 Billion. Yes, they are trending products to sell in 2023.

Grooming products are trending products to sell because they help men to maintain their overall hygiene and appearance and in recent years we saw a shift in the importance attributed by men to what they wear and their personal beauty. Earlier, male grooming products were limited to shaving creams, deodorants, aftershave colognes, and shampoos. Now, basic blades, body groomers, and electric shavers are trending products that are seeing a great expansion in the market.

Beard Grooming are trending products to sell

Beard grooming products deserve a dedicated paragraph since they are the category that is growing the most in the last year. As a manner of fact, the market size is over US$ 25.2 Billion in 2022 and estimations see an early growth of 7.4% in 2023.

When we talk about beard grooming products, we refer to various facial hair growth and maintenance products, used for brushing, controlling, and promoting the healthy growth of beard and filling patches of thin facial hair such as beard oil, balm, shampoo, softener, gel, and serum. They are trending products to sell in 2023.

2. Beauty and Personal Care: Trending Products to sell in 2023

Beauty and personal care trending products such as hair care products, skin care products, hair wings ets.

The global beauty and personal care products market size was approximately $47.8 billion in 2021 and is expected to reach $90.4 billion by 2027, growing at a 10.8% compounded annual growth rate (CAGR), making them trending products to sell in 2023.

Beauty and personal care products assist in enhancing physical appearance, maintaining health and hygiene, and boosting individuals’ overall self-esteem. Some commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, and lipsticks. At present, quick and efficient shipping and return policies, are boosting the sales of these products through online distribution channels, which offer a wide selection of brands.

Hair care products

The global hair care market size reached US$ 78.2 Billion in 2021. IMARC Group expects the market to reach US$ 102.9 Billion by 2027, showing a CAGR of 4.61% during 2022-2027, this is why they are trending products to sell in 2023.

Hair care includes using different products to cleanse, maintain and improve the texture and appearance of your hair. This could consist of oils, gels, shampoos, conditioners, etc. Haircare product manufacturers are slowly transitioning to free silicon/sulfate ingredients to keep up with constantly shifting hair trends.

Lip care trending products

Lip care products are trending products to sell online

The lip care products market size in 2022 reached US$ 2.3 Billion in 2021 and it is expected to grow with a CAGR of 4.6% arriving at 2.9 Billion US$ by the end of 2027, for this reason they are trending products to sell in 2023.

Lip care products consist of cosmetics that provide nourishment to the lips and protect them against external elements, such as cold temperatures, dry wind, and UV radiation. There’s a great variety of lip care products out there, and manufacturers are ranging from flavored balms to products containing organic ingredients to attract a wider consumer base.

Female consumers have always driven the market of lip care products, but there has been a recent shift in demand. Men are more frequently buying items like lipstick because they have begun to take personal grooming more seriously.

If you are looking for a successful trending product to sell in the beauty industry, you should know that hair styling tools and accessories are more and more searched on Oberlo, Google, and AliExpress

Hair wigs

Hair wigs are still one of the most trending products to sell online. Demand for hair wigs has been substantially increasing over the past few years, and nothing is going to change in the future. According to the “Hair Wigs and Extensions Market – Global Outlook and Forecast 2021-2026” the growth of these trending products to sell will continue with a CAGR of 13% between 2021 and 2026. North America will hold the majority of the hair wigs market. So you can focus on marketing your brand and products to this region.


The headscarf is another trending product to sell online that doesn’t slow down its growth also in 2023. It is a timeless fashion accessory that has been gaining a competitive position in the online market. According to Google Trends, searches for “headscarf” have been steadily growing; moreover, this item associated with the beauty and fashion market can come down to be an impulse buy. So, following the current trends in hair fashion, you could create an entire collection of different women’s hairstyles along with your headscarves. 

As for the beauty sector, it is always in vogue, with lots of brands and famous people launching new trends and products in the market. Right now, the most trending beauty products include:

Fake eyelashes

The global false eyelashes market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028. They have been popular for years and now they are among the most trending products to sell in 2023 the makeup market. It becomes a must-have item in most makeup looks because of its practical value as well as its simple application.

fake eyelashes are trending products in 2023

Nail extensions

Also known as false nails, fake nails, fashion nails, or acrylic nails, they are powerful trending beauty products. Google Trends has registered substantial growth in the searches for these nail extensions proving that it’s a trend item that is increasing its popularity.

3. Oral care products: for Adults and Babies

baby oral care products are trending products to sell

Oral care products for babies are trending products in 2023 that will grow with a CAGR of 2.5% from 2023 to 2027, reaching a 2.5 Billion dollars market value. This category includes all products related to teeth hygiene for babies, to remove germs and consists of silicon hand brushes (and also electronic ones) with soft and gentle bristles, tooth massagers, and toothpaste with mild, natural, and herbal ingredients that are sweet and good for them to be used. Keeping teeth bacteria-free is mandatory for every individual, especially for babies that can have oral disorders.

Bamboo Toothbrush

Toothbrushes made with bamboo are an eco-sustainable alternative to all those products realized in plastic and they are trending products to sell in 2023, showing a yearly growth of around 8%. Considering that the electronic toothbrush market counts a growth of under 4%, is it very clear where the demand is going in the last few years. This is because people are more educated about the sustainability of our planet and choose a way that can fit with their ideals keeping in any case the teeth white and clean.

4. Meal replacement products as trending products in 2023

meal replacement goods are trending products to sell in 2023

Meal replacement products are usually pre-packaged and calorie-controlled, and can help you replace a good meal with a healthy, nutritious alternative. These are trending products to sell.

Ready-to-eat foods, shakes, bars, and powders are the common types of meal replacement products available on the market. Healthy fats, proteins, fibers, vitamins, and minerals are some of the many nutrients that almond butter can provide. This helps encourage a healthy diet which in turn should suppress any cravings you may have. These products are also available in a wide variety of flavors, such as vanilla, strawberry, chocolate, blueberry, and orange.

For sure you already heard about this kind of meal in the last 4 years, maybe you also tried them. This is because they are spreading all around the world. These are trending products to sell online in 2023, as it is expected an early growth of 7.5% and the market value will increase from US$ 12.2 Billion to US$ 19.0 Billion by 2027.

5. Digestive Health Products

digestive products are trending in 2023

8.1% is the annual growth expected for digestive health products which are for sure trending products to sell in 2023.

Digestive health products refer to an assortment of edible items that are used to maintain a healthy level of acid in the stomach and increase the absorption and digestion of nutrients. This includes any fortified, functional, or nutritional supplement such as probiotics, prebiotics, carotenoids, and enzymes, such as dairy and baked goods(biscuits) and non-alcoholic beverages obtained from plants.

6. Childcare trending products

childcare products such as car seats are trending products to sell in 2023

Childcare products consist of all the things you need to take care of your children below 12 years old, such as car seats, cribs and cots, strollers and prams, infant carriers, toddler beds, high chairs, and play yards. These are trending products to sell in 2023 with an estimated annual growth of 7.4%.

These products offer protection, safety, and comfort both for parents and children, and in some cases they are also boosted by the changing of the law that become more strict for the safety of children (as for car seats). As a manner of fact, car seats take 30% of the market share.

7. Car care products

car care trending products

When the storm rages, cars take always the worst part, and not only, even when the sunshine it’s not good for them. And if you add sand, tree sap, and bird dropping, your car seems like an unprotected child to take care of. This is why car care products are trending products to sell in 2023, especially considering that the weather is becoming worst year after year, with colder winters and hotter summers.

Coming back to talk about business, car care products registered in 2022 a growth rate of 3.6%, and the expectations show it constant in next year so it can be a good investment.

What should you sell in 2023 as a car care product? Pads, cleaners, sprays, waxes, anti-aging moisturizing milk, and dust repellents.

Talking about market share, cleaning products, and car wax have 20% each and can be trending products to sell in 2023.

8. Home decor items

Home decor items confirmed their trend during 2020 with a market value of $641.4 Billion and, although these products have become trending during the pandemic period, this growth is not destined to slow down. The forecast is of constant growth of 4,8% between 2021 and 2026. We know that during covid-19 working from home boosted the will to create a comfortable atmosphere and so the demand for home decor but it’s not the only reason right now. Real estate is recovering fast and there are plenty of new householders every month looking for this kind of thing.

In this product category we highlight 4 products:

Home carpets

Carpets have become one of the best-selling and trending products to sell, according to their utility, length, material, and end-use, are items that help people keep dirt and grime out of their houses and also a piece of art or additional comfort in their home. The carpet market is expected to grow at 4% between 2023 and 2026.

home carpets are trending products to sell in 2023

Home beddings

Blankets, linens, mattresses, pillows, cushions, sheets, duvets, quilts, and comforters are involved in this trending category to sell. They improve sleep, providing comfort and hygiene but are also part of the decor with aesthetic purpose. 6% of growth is what is expected between 2023 and 2026.

home beddings as trending products to sell in 2023

Household storage containers

Another trending product to sell in 2023 are household storage containers. As for other trending products in the home goods department, their demand is probably increasing due to the recent work-from-home trend. Storage containers help people organize and store clothing, food, supplies, and other house items; they can also be used as home decor, depending on the style and the room you’re storing stuff in.


Based on IMARC group research, kitchen towels will reach a market value of US$ 20.9 Billion by 2026 with moderate growth during the next years. With new technology introduced by manufacturers, there’s plenty of choice in materials and performances for these kinds of items used mostly to dry and clean home surfaces, especially in the kitchen. They are trending products to sell and you should consider adding them to your catalog if you didn’t yet.

9. Eco-sustainable & biodegradable trending products to sell

This fairly new trend is supposed to last for the next 30 years, based on the path many governments are taking. If you look at all countries in the European Union, for example, they are moving into the ecological transition which is a process that will finish around 2055. Even if most of the planned activities concern the reduction of emissions and dependence on fossil energy sources, the topic of environmental sustainability and biodegradability has never assumed such an important character as it now. Moreover, consumers are aware of the consequences of climate change, and many are looking at their own how to reduce their carbon footprint.

Tech products and accessories built with environmentally friendly materials, for this reason, are something to evaluate when it comes to launching a new business since it can be the right time to create a solid brand for the years to come.

In this category, we highlight these trending products for 2023:

Eco-Friendly and Compostable Cork Laptop sleeves and Phone Cases

laptop cork sleeve

compostable phone cases

Soft, resistant, and biodegradable, laptop sleeve made of cork is a fairly new product with high potential considering that the laptop market goes into an estimated CAGR growth of 31% between 2022 and 2028. The same interest is increasing also for compostable phone cases. (Images were taken from Boshiho y de Recase)

Cork Compostable Yoga Mats

Yoga has become increasingly popular over the past few years and statistics worldwide listed it among the 10 most popular fitness activities in the world. Market value is around $11,6 Billion in 2021 but with a growth of CAGR of 5,3% will reach $15,2 Billion within 2026. It’s a trending product to sell online in 2023 and combining it with the eco-sustainability trend, can be the perfect choice for a new brand, considering also that yoga enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services.

yoga mat are trending products to sell in 2023
Blossom cork yoga mat by Scoria

10. Healthcare trending products 

green powder is one of the trending products in 2023

As you can imagine, due to the pandemic, the interest of people in self-care and health products has been increasing during 2021 and this growth will continue also in 2023. Here are some examples of healthcare trending products to sell you should consider for 2023. 

Green powder

it’s a supplement extracted from vegetables, seaweed, and probiotics that boosts the immune system and helps reduce chronic disease risk; it also contains tons of vitamins, minerals, and antioxidants. The consistent worldwide trend of this product proves that it is a stable trending product to sell online, especially in this historical period where people are very concerned about their health.

Detox Tea and Juice

several different types of teas and juices have been found to have detox benefits. Today, the overall juice detox market is $3.4 billion: we are sure you can find a good niche in it! 

Keto Bars or Powder

the Keto diet is nothing new actually, but there’s no doubt that it represents an important trend nowadays. Keto enthusiasts are strict about their diet and their exercise routines, and they need to take high-quality food after workouts: selling keto bars or powders could be a winning choice. 

11. Hi-tech products & accessories

smartwatch and wearables are trending products in 2023

Technology is an evergreen category that includes lots of trending products to sell online responding to the needs of different target groups. Here are some suggestions about successful items to sell, according to the present market trends:

Car phone holder

Using smartphones while driving is prevalent but not safe; that’s why accessories manufacturers started producing car phone holders, today one of the most trending products to sell online, whose popularity is increasing more and more.

Wireless charger or wireless charging station

Due to its usefulness and flexibility, this hi-tech item has been around for several years and continues to be one of the best trending products, having impressive potential in the online market.

Powerful port USB port expansion peripherals

The increased number of people working from home created a higher demand for electronic peripherals that help them organize better their workstations. USB docking stations with the latest USB Type C are the perfect match for those that need a way to keep all of their essential technology solutions connected.

Phone cases

Undoubtedly, these are strong trending products to sell in your ecommerce. Along with the high volume of mobile phones sold annually, manufacturers produce a wide range of phone cases of different kinds, sizes or usability, demanded both for aesthetic or protection purposes.

Wearable devices

Wearable devices, like fitness trackers or smartwatches, represent a big trend of the last few years; they are user-friendly and with multiple integrated functions that make them a trending product to sell in 2023.

12. Pet products

pet products as food or accessories as trending products in 2023

The pet supplies market is one of the most stable: establishing yourself within this segment can guarantee you lasting success. Online stores selling products for four-legged friends (dog and cat kennels, fur care accessories, canned food, games, etc.) are enjoying some success. Examples of trending products that you may offer in this niche are:

Pet food

The popularity of different types of pet foods is snowballing. When a pet is a source of peace for someone and helps her/him overcome anxiety, there is no limit to the amount of money that one spends on their pets. This trend is reflected in the demand for pet food which is increasing stably.

Pet bathing tools

another great choice of item to sell online since the necessity to wash a pet is undeniable. A trending product in this market is Aquapaw, an ingenious pet bathing tool, provided with a toolkit that makes it more efficient and usable for bigger dogs.

Pet carriers

The market for this item is impressively potential and the interest for them is constantly growing over the years. Users look for carriers that are lightweight, sturdy, and comfortable for both them and their pets, but they also like to have a wide selection of styles, colors, and materials. When asking yourself what products are trending now, you should consider this niche.

13. Fashion and jewelry trending products

minimalist jewelry like simple necklace

Fashion always has a great appeal to women and men who care about their appearance, and it’s also a sales segment suitable for e-commerce. For this reason, you can find hundreds of trending products to sell online in the fashion and jewelry market; nonetheless, we give you some tips about the most recent trends.


It will officially replace crop tops and it is expected to take over this summer. You can easily make profits selling online this bikini dressing and become a stylist for your customers by suggesting to them how to style a bra top. For example, you can suggest they pair a top bra with other items sold by you, such as trousers, coats, or high-waisted items.


It is not a fashion item, but many people are using it to get a better body shape when dressing up. Different kinds of shapewear serve everyone’s demands from a targeted shaping to an all-over smoothing body shaper. Therefore, you have various choices for your online store while making sure that your target customers can be defined easily. 

Second-hand jewelry

It is very popular in terms of sustainability and more and more young customers are being attracted to this pre-owned fine jewelry. Even pre-owned luxury items are rising in popularity and sales, being a trending product in 2023. 

Minimalist jewelry

Also, this niche has experienced a sales boom in recent years; Google Trends data globally shows frequent and numerous searches by consumers for this type of item, although the online offer is almost non-existent. So, if you’re still wondering what products are trending now, the answer could be just this: minimalist jewelry. 

14. Sports trending products

sports trending products such as clothing, sport bottles and mesh shoes

Another way to self-care that has spread during the pandemic is sports: at home, at the gym, or outdoors. It’s not surprising, then, those sports items are trending products in 2023. What can you sell online in this category? You can potentially cover any need, from clothing to accessories up to sports equipment (weights, exercise bikes, rackets, balls, etc.). Otherwise, you can choose to specialize in a specific sport and offer articles related to that discipline.

Let’s see some practical examples of trending products to sell online in the sports category.


Athleisure is designed sportswear. Wearing sportswear even outside the training area is fashionable at the moment, especially among teenagers and young people between the ages of 20 and 30. Why sell Athleisure online? Because the user expects to find slightly lower prices than in traditional stores. Some examples of items to sell online in the athleisure category are sweatshirts, pants, caps, leggings, socks, shoes, and so on.

Sport bottles

They are one of the most searched products; the substantial order volume has confirmed the popularity of this product, and the demand for it is increasing considerably. Its low initial prices are one of the reasons why you should consider investing in sports bottles for your online business.

Mesh shoes

These shoes are primarily thought for the workout, but now they’ve become a popular item for athleisure wear. The worldwide order of mesh shoes for both women and men has substantially increased so far: you can make sure it will be a trending product in 2023!


We all know that trending products don’t change radically from one year to another;  if you have researched what to sell online in 2022, you have probably already encountered some of the mentioned products. And that’s positive: now you have the confirmation that those items are a winning choice because they are trending products to sell online in 2023 too. In fact, if a trend remains constant over time or even grows, it means that there is market demand for that product and that your e-commerce can find a space in the offer.

We, therefore, encourage you to open your personal e-commerce store and we remind you that an online store – unlike a traditional one – can offer a greater variety of products and it can expand or modify its catalog according to customer requests. E-commerce is the perfect solution for those who want to dedicate themselves to sales and do not have the capital to start a physical business.

So, to the question “what do you need to sell online?” we could more simply answer: an efficient e-commerce as Vetrina Live – available now also with a free plan forever -, beautiful pictures for your products for sale, a good supplier, and original ideas on trending products to sell online in 2023.

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Giuseppe is an internet and technology enthusiast with a decade of experience in digital marketing. He arrives in the Vetrina Live as marketing manager after having worked in Milan for a multinational media company and a clothing e-commerce.

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