Når det kommer til nettvirksomhet, må du bruke penger for å tjene penger, ikke sant? Noe vi alle har hørt og sett i næringslivet.
En av de mest populære forretningsmodellene i dag er e-handel, dropshipping og drift av virksomheten din på nett. I følge grenseoverskridende betalinger og e-handelsrapport for 2020-2021 av The Paypers, det globale grenseoverskridende B2C e-handelsmarkedet will reach €3.9 trillion by 2027. (Yes, you read it right, that’s trillion with a ‘t’.)
I denne artikkelen vil vi se hva du bør ta i betraktning når du velger en e-handelsplattform, kostnader og fordeler.
1. Transaksjonsgebyrer: Hvordan e-handelsplattformer reduserer marginen din
Selv om det er noen av de kostbare aspektene ved å drive en butikk som er tatt ut av ligningen for e-handel, er det fortsatt en grunnleggende kostnad ved å drive forretning. Din største bekymring bør være hvordan du bruker minst mulig penger samtidig som du får mest mulig fortjeneste.
This means that as a hopeful e-commerce entrepreneur and savvy businessperson, you probably want to know every single operational cost of running your business. If so, you’ve probably come across “transaction fees” and are wondering what they are and how they affect your bottom line. To truly understand transaction fees, you should also know which e-commerce platforms charge them and how they’re calculated.
It’s critical that you learn about this uncomfortable reality of selling online, because transaction fees have a direct impact on your sales income and, by extension, your entire business.
2. Hvilken vei skal du ta og hvilken tjeneste leverandør du skal bruke for din nettvirksomhet?
There are different e-commerce platform options out there, usually the easiest for the business owner is a SaaS model – it runs in a web browser — so, as long as you have internet access, you can use the platform from anywhere. In other words, you don’t need to install software to use it, and because it’s a ‘hosted’ solution, you don’t need to worry about buying hosting either.
De gir deg tilgang til plattformen og salgsverktøyene som trengs for å publisere butikken din, få den til å fungere, tilby kundestøtte og ytterligere verdiøkende tjenester avhengig av en leverandør. Og angående det er det forskjellige gebyrer involvert.
Usually, this means monthly fees (average 29€ per month to 299€ per month) for the platform and additional transaction fees.
If you’ve been in the eCommerce game for long, you’re likely already aware of the damaging impact transaction fees can have on your end-of-year financial results (the number can vary a lot from 0.5%-15%).
For example, Shopify charges a transaction fee for every purchase made in your store based on your subscribed plan. It will be 2% for Basic Shopify, 1% for Shopify, and 0.5% for Advanced Shopify. In the day-to-day, it’s easy to overlook these small fees as just another cost of doing business. But over time, they can become a serious drain on your profit margins.
So what are we talking about exactly when we talk about ‘transaction fees?’
Et gebyr per transaksjon er en utgift en bedrift må betale hver gang den selger et av produktene sine.
Let’s say that you are selling a product with a cost of 50€, every time someone buys, you are paying to e-commerce platform 2% = 1€.
If you sell 300 products per month, you are paying the platform additionally (to monthly fee) 300€, this is 3600€ per year, 18 000€ for 5 years. The profit that should actually belong to you. Can you imagine the vacation, the car or a holiday home you could enjoy with additional 18 000€?
Eller hva om du skalerer virksomheten din og begynner å selge titusenvis (eller til og med hundrevis av) tusenvis av produkter?
Disse skjulte avgiftene virker som en så liten prosentandele and at the beginning don’t seem like they have a big effect but this can quickly add up.
Additionally, online sellers often work on tight margins, with a lot of their money going to sourcing products, marketing on other channels, paying for their hosting, shipping charges, etc. Once you see what this money could be spent on, you’d much rather have it in your pocket, whether it would be spent on scaling your business or just enjoying life. Because at the end of the day we work to have a better life not live to work, right?
3. Andre ting å vurdere når du velger en e-handelsplattform
Pris og betaling
As mentioned before, the pricing and fees can have a huge impact on your bottom line, so you need to know exactly what you’ll be paying.
Almost all platforms will have a monthly fee and transaction fee. Depending on the type of platform you get (self-hosted vs. hosted) the costs may vary. Definitely, don’t sacrifice the things you’ll definitely need for a cheaper price but try to weigh the pros and cons of each to get the best for your budget.
Optimalisering for salg
Din butikk nummer én mål er å tjene penger, og selge, ikke sant? Så teknisk SEO må være på plass, noe som gjør det enklere for deg å generere trafikk fra søkemotorer. Fra småting som indeksering til å være mobilvennlig og optimalisert for sidehastighet er nødvendige funksjoner. I tillegg er muligheten til å legge til en blogg på nettstedet ditt, integrere med Facebook-butikken, bruke ditt eget domene og kunden til å legge igjen anmeldelser viktig.
Kundetjeneste
Having someone to call at any time to get help or guidance is a huge factor when you’re looking at eCommerce platforms. Take a look at each platform’s customer service—are they available 24/7? How are you able to reach them? How many levels of support are offered, and what does each cost? Think about these questions and make sure you ask them before you decide on your platform.
Brukervennlighet og oppsett
Do you need a developer to set up your online store – This is a question you need to ask yourself. Does the platform offer “no-tech-skills-needed” builder options or do you need to hire a designer, developer to set it up for you (average cost of website design for small businesses ranges between 2,000€ and 15,000).
Ikke akkurat et salgsargument, men snarere et morsomt faktum: VetrinaLive har blitt tildelt av kunden som en av de enkleste e-handelsplattformene som kan settes opp uten hjelp fra en profesjonell innen én dag.
Of course, it’s totally up to you to choose where to build your online-money-making machine but if you would like to
- sette opp nettbutikken din selv (spare penger på utviklingstjenester)
- få nettside, støtte og funksjoner av høy kvalitet
- not giving away huge chunk of your revenue in transaction fees (and keep the 18 000€)
I call you out to try VetrinaLive – we are revolutionizing the way the eCommerce business works, leaving more money to people who are actually doing the heavy lifting.
Nettbutikken din er bare et klikk unna.
