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7 tips How to Write Great Product Descriptions for your eCommerce Store

product description in ecommerce


Your product descriptions are one of the most important elements of your eCommerce store – they need to be well-written, accurate, and persuasive in order to convince customers to buy from you. In this article, we’ll give you some tips on how to write great product descriptions that will help boost your sales.

1. What are Product Descriptions

Product descriptions are one of the most important elements of an eCommerce store. They are what convince potential customers to buy your products, and they can make or break a sale.

That’s why it’s so important to write great product descriptions. But what makes a great product description?

People online have short attention spans, so it’s important to keep your product descriptions concise. Get to the point and don’t use unnecessary words.

Include relevant keywords in your descriptions to help potential customers find your products through search engines. But beware of keyword stuffing – too many keywords will turn off potential buyers. Use them sparingly and only when they fit naturally into the description.

Your descriptions need to be well-written and persuasive. Use strong verbs and convincing language to sell your products and get people excited about them.

When writing your descriptions, focus on the benefits that your potential customers

good product description can improve your average cart

2. Why Product Descriptions Matter

Product descriptions are important for a number of reasons. First, they give customers an idea of what your product is and what it can do for them. This can help them make a decision about whether or not to purchase your product. Secondly, well-written descriptions can help improve your search engine optimization (SEO), making it more likely that customers will find your store when they search for relevant keywords. Finally, good descriptions can also help to build trust and credibility with potential customers.

If you’re not sure where to start, there are a few key things to keep in mind when writing product descriptions for your eCommerce store. First, focus on providing clear and concise information about your product. Use simple language that your target audience will be able to understand. Secondly, be sure to highlight the unique features and benefits of your product. What sets it apart from similar products on the market? Why should customers buy from you? Lastly, don’t forget to include important details such as size, color, price, and shipping information.

By following these tips, you can write effective descriptions that will help improve your SEO, build trust with potential customers, and ultimately boost sales.

3. What to Include in a Product Description

what to include in a product description

When you are writing product descriptions for your eCommerce store, there are a few things that you should always include in order to give your customers the information they need to make a purchase. Here is a quick rundown of what to include in a product description:

The basics: When you are first starting out, it is important to include the basic information about the product. This should include things like the name of the product, what it is made out of, and what it does. You should also include any relevant dimensions or measurements.

The details: Once you have covered the basics, you can start to get into the more specific details about the product. This is where you can really start to sell the product and give potential customers a reason to buy it. Include things like unique features, how it can be used, and what makes it different from similar products on the market.

The benefits: In addition to all of the specific details, you should also highlight the main benefits of the product. What will customers get out of using it? How will it make their lives easier or better? Be sure to focus on the positive aspects of the product and avoid any negative language.

With these three elements in mind, you can write a better product description for your eCommerce store.

4. How to Write Great Product Descriptions

Product descriptions are one of the most important elements of an eCommerce store. They are what convince customers to buy your products, and they are also one of the most challenging things to write well.

There are a few key elements to writing great descriptions:

Keep it short and sweet

Customers don’t want to read a novel about your product, so keep the description concise and to the point. Include only the most important information about the product, and leave out any superfluous details.

Focus on the benefits

When writing a product description, focus on how the product will benefit the customer. What needs does it satisfy? How will it make their life easier or better? Customers care about what a product can do for them, so make sure that’s front and center in your description.

Use images and videos

Words are not always enough to sell a product. In many cases, an image or video is worth a thousand words. Use high-quality photos and videos to show off your products in all their glory, and make sure they are prominently featured in your descriptions.

Write compelling copy

Your product descriptions need to be well organized to convert visitors into buyers.

tips to write good product description for your ecommerce

5. Tips for Writing Better Product Descriptions

Product descriptions are one of the key elements of a successful eCommerce store. They are what convince potential customers to buy your products, and so it’s important to get them right.

Here are some tips for writing better descriptions:

Write from the customer’s perspective

Your descriptions should be written from the customer’s perspective, not from your own. This means addressing the customer’s needs and wants and using language that they will understand.

Use persuasive language

Your descriptions should be persuasive, convincing potential customers that your product is exactly what they need. Use strong adjectives and active verbs to make your products sound appealing.

Optimize for search engines

Make sure you add keywords to the product description. Search engines look for keywords so this is an important step. Also, use long-tail keywords to get the attention of search engines.


Product descriptions are important for any eCommerce store – they can help convince customers to buy from you, and can also improve your SEO. As you read, writing great descriptions isn’t difficult.

Focus on the benefits of the product rather than the features. Use strong keywords throughout your description to help improve your chances of ranking in search engines. Make sure your descriptions are clear and concise so that potential customers can quickly understand what it is you’re selling. 

By following these tips, you’ll be well on your way to writing descriptions that sell!

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Umut Sönmez

Umut Sönmez

Umut is a business developer and an entrepreneur with multiple exits. He arrives in Vetrina Live as Chief Business Development Officer after working in different C-level positions across the globe. He lives in Las Palmas with his wife and Yorkshire Terrier.

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